What is the company?
1. Chrysler
2. Volkswagen
3.Doritos's
Who is the target audience:
1. middle age people people, people with lots of money young adult 20-50
2. part little kids and ages between 20-50 or fans of star wars, someone with kids
3. people who eat chips, younger people, or middle age peopleWhat persuasive method used (humor, action, celebrity, human interest, etc.)?
1.celebrity
2. a popular TV show, humor
3. humorHow were camera shots and editing used to enhance the message?
1. they did close up on the city
2. everything was clean and panned, not so close shots, quick camera shots
3.everything was fast and the time line was fast
What is the slogan/message for the company?
1. "imported from Detroit"
2. the new Volkswagen
3. Doritos brands
Was the message effective? Why or why not?
1. yes, because they have a celebrity known from Detroit
2. no because it didn't have a great point across
3.yes, just because it was funny
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